A retainer is a set amount of work from me each month for one fixed price. You tell me what you want to say, I make it, and you post it. The invoice says the same number in month six as it did in month one.
The difference is who holds the camera and how much gets made. I film in and around Cleveland, Tennessee. All three are month to month. No long-term contract, no setup fee, cancel whenever you want.
You film, I edit
$300 a month
You send photos and clips from your phone. I turn them into a month of content.
Good for: a business that already takes photos and needs someone to do something with them
I come out and film
$650 a month
Once a month I come to you with a camera, film what you are working on, and build the month out of it.
Good for: trades, restaurants, shops, anyone whose work looks good on camera
Everything, handled
$1,200 a month
Two visits a month and enough content that there is something new from you every week.
Good for: a business with something happening every week
You give me the goal and the facts, and I make it. Everything comes to you sized for Instagram and Facebook, with captions and a calendar that says what to post on which day. You approve it, then you post it, so I never need access to your accounts. I do the filming and editing myself, so I only take a few retainer clients at a time.
Where most of the work goes
Short videos for your page, usually 15 to 60 seconds, cut, captioned and set to audio. Video is the only part of this that regularly gets shown to people who do not already follow you, so it gets the most time.
What keeps the page alive
Photos of your work, cleaned up and cropped properly, or a simple graphic when you need to announce something. Stories show that you are working this week. They do not need to be polished.
The pieces you hand to people
Menus, price sheets, flyers, posters, business cards, brochures. Designed to match everything else and sent to you ready to print or post. Printing itself is billed at whatever the printer charges.
A short call or a few texts at the start of the month. You tell me what is coming up, what you want people to know and the direction you want to take. That is the brief I work from.
I come out and film, or you send me what you have. Then I edit, write the captions from what you told me, and lay the whole month out on a calendar so you can see it in one place.
You read through and tell me what to change. Nothing is final until you have signed off on it. Changes are included, within reason.
I send you every file with its caption and the day it is meant for. You post it, or schedule the whole month in one sitting. Next month we look at what did well and do more of it.
Some months you have more going on. Add pieces on top of your plan at these rates and I will bill it with that month.
Bought one at a time, The Edit would come to $330. As a plan it is $300.
I would rather you know this now than be annoyed about it in month two.
No, and you should not give your password to anybody. I send you everything ready to post and you put it up yourself, so your accounts stay entirely in your hands.
You do. I am not in your trade, so I will not write about things I do not know. You tell me the topics, the offers and the facts, and I make them look and sound good. For video, once I know the goal and the direction you want, the creative side is mine to bring.
Phone photos are fine. Most of what works on social media was shot on a phone. What I need is raw material: the job you finished, the truck, the storefront, the thing you made.
If you have nothing at all, The Shoot is the plan for you. I come out and film it myself.
Everything is sized and captioned for Instagram and Facebook, because that is where most local customers are. Versions for TikTok or anywhere else can be added for $50 a month, or swapped in for one of the two if that is where your people are.
I am based in Cleveland, Tennessee, in Bradley County, and I film anywhere within a two hour drive. Inside an hour, travel is included. Past an hour, there is a $50 travel fee for each visit.
If you are further out than that, The Edit still works: you send me the clips and I do the rest.
Yes, month to month. Tell me before the 1st and that month does not happen. There is no long-term contract to get out of and no cancellation fee. A month that has already started is not refunded, and everything made for it is still yours.
A few months. The first month makes your page look active instead of abandoned, which matters the moment someone checks you out before calling. Reach and follower growth take longer than that, and anyone who tells you otherwise is guessing.
No. Replies come from you, because you know your customers and your pricing and I do not.
Yes. The site is a one time build starting at $500, and a retainer starts at $300 a month on top of that. The Works includes website care. Ask me when you get in touch and I will price the pair together.
Then you do not need a retainer. One-off projects have their own prices on the pricing page.
Tell me what your business does and what you have to work with. I will tell you which plan fits, or whether you need one at all.